Quality brand photography isn't just for your website and social media. Consider using branded imagery across all your online brand collateral to truly make an impact on your audience and clients. Each touchpoint with a client or potential client is a chance to communicate your brand aesthetic and … [Read more...] about Making an Impact With Brand Collateral | Impactful Brand Series
The design elements that are integrated throughout your logo and visual brand identity should be selected with intention and strategy. They should point back to the heart of your business. Font choices, design elements, and color palettes should never be chosen just because they look pretty, or … [Read more...] about Why You Need a Brand Strategy Before Design | Impactful Brand Series
Admit it, when it comes to the term branding, you are probably thinking it’s all about choosing colors, fonts, and maybe a few photos, right? This is a big mistake so many business owners make. From new businesses, seasoned businesses - heck, even the big guys do it! But what if I told you there … [Read more...] about What’s a Brand Strategist & Why Do I Need One?
Goodbye 2017 and Hello 2018! 2017 was a great year, but it started out with much uncertainty. You see, in order to grow, I had to first be okay with letting go. I had been hanging onto my first business for a while, although it was no longer fulfilling my heart and what I truly wanted to be doing. … [Read more...] about Letting Go & Starting Strong: 2017 Review
I'm so excited to share this featured project with you today! Jill Stonier is a fabulous professional makeup artist living in St. Augustine, Florida. This project was near and dear to me for so many reasons. Jill was who I hired to do my makeup on my wedding day, and let me tell you, I felt like a … [Read more...] about Featured Project : Jill Stonier Professional Makeup Artist