Quality brand photography isn't just for your website and social media. Consider using branded imagery across all your online brand collateral to truly make an impact on your audience and clients. Each touchpoint with a client or potential client is a chance to communicate your brand aesthetic and …
Why Personality-Infused Copy that Converts is Crucial to Your Brand | Impactful Brand Series
If you could only click one of the following sentences, which would you choose? Click here to join the amazing, free workshop that’s happening at 4pm EST today and learn all of my client process secrets! Grab a fresh Moleskine notebook, shut down those 27 Chrome tabs, …
How Joining a Mastermind Can Be a Game-Changer for Your Brand | Impactful Brand Series
If you're reading this, you may have heard the term "mastermind" around the online world before, but you might not be exactly sure what it means. The term "mastermind" was created by Napoleon Hill in his book Think and Grow Rich. In the book, he defines a mastermind as, "the coordination of …
How Creating a Company Culture can Help Impact Your Brand | Impactful Brand Series
Most small business owners don’t give much thought to company culture - at least in terms of how it can impact their brand. However, when you create an intentional culture, it supports your overall brand strategy. Today, I’m answering three common questions that I hear all the time when it comes …
What Does Your Pricing Strategy Have to do With Your Brand? | Impactful Brand Series
I’m sure you’ve been told before that your brand is so much more than just a logo or creative color scheme. In addition to communicating to potential clients what your company is all about - including your mission, values, style, creativity, and more - your brand also conveys your value. Since …
How Writing a Book Can Help Elevate Your Brand | Impactful Brand Series
One of the smartest ways to serve your business and elevate your brand is by writing a book - if you have a strong brand, you know your why, you are clear on your zone of genius, and you've identified your ideal/target client. A book allows you to share that why, demonstrate that zone of genius, and …
How You Can Utilize Video to Impact Your Brand | Impactful Brand Series
If you’ve been on social media for five minutes, you’ve probably either seen a video or have seen people talking about video. It could be someone sharing a recipe video, their most recent YouTube upload, or a recent Facebook live. While I’m a huge fan of YouTube, there are many other ways to utilize …
How to Build an Impactful Brand in 2018 | Impactful Brand Series
Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but …
