One of the smartest ways to serve your business and elevate your brand is by writing a book - if you have a strong brand, you know your why, you are clear on your zone of genius, and you've identified your ideal/target client. A book allows you to share that why, demonstrate that zone of genius, and … [Read more...] about How Writing a Book Can Help Elevate Your Brand | Impactful Brand Series
If you’ve been on social media for five minutes, you’ve probably either seen a video or have seen people talking about video. It could be someone sharing a recipe video, their most recent YouTube upload, or a recent Facebook live. While I’m a huge fan of YouTube, there are many other ways to utilize … [Read more...] about How You Can Utilize Video to Impact Your Brand | Impactful Brand Series
The design elements that are integrated throughout your logo and visual brand identity should be selected with intention and strategy. They should point back to the heart of your business. Font choices, design elements, and color palettes should never be chosen just because they look pretty, or … [Read more...] about Why You Need a Brand Strategy Before Design | Impactful Brand Series
Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but … [Read more...] about How to Build an Impactful Brand in 2018 | Impactful Brand Series
To my first born, the boy who first called me Mom, Oh, my heart, where do I even begin with writing this. I never in my wildest dreams imagined that I could love another human being the way in which I love you, my son. From the moment I first held you, I knew that you were God’s work and that you … [Read more...] about A Letter to My First Born
Admit it, when it comes to the term branding, you are probably thinking it’s all about choosing colors, fonts, and maybe a few photos, right? This is a big mistake so many business owners make. From new businesses, seasoned businesses - heck, even the big guys do it! But what if I told you there … [Read more...] about What’s a Brand Strategist & Why Do I Need One?
Goodbye 2017 and Hello 2018! 2017 was a great year, but it started out with much uncertainty. You see, in order to grow, I had to first be okay with letting go. I had been hanging onto my first business for a while, although it was no longer fulfilling my heart and what I truly wanted to be doing. … [Read more...] about Letting Go & Starting Strong: 2017 Review
It’s the end of December already and it seems as if this year has just flown by! Truthfully, for a few reasons, 2018 has been on my mind for a few months now. The first being is that 2018 is a big year for my family, as we are expecting our second baby the end of next month! In which case, it … [Read more...] about How I’m Goal Planning for my Business in 2018!