I’m so excited to share this featured project with you today!
Jill Stonier is a fabulous professional makeup artist living in St. Augustine, Florida. This project was near and dear to me for so many reasons. Jill was who I hired to do my makeup on my wedding day, and let me tell you, I felt like a million dollars that day because of her.
She has over twenty years experience in her industry and it shows. She is so warm and kind, and her previous branding was black and hot pink which to me didn’t say anything about who Jill was.
I wanted to help her create a brand that embodied the warmth that I felt every time I was around her. Plus, she has killer style when it comes to her home interiors. Her brand needed to show that same style.
During our initial brand strategy session, I chatted with Jill about who her ideal client was and getting to the heart of her brand. It was then that she realized, that she truly wanted her main focus to be Bridal. Jill had opened up a studio just a month before, so we talked about it being named as her Bridal Event Studio. I thought it would be great if she could do a photo shoot at her studio for us to use in her overall brand identity. She reached out to Elizabeth Golden of J’adore Studios for her photos and they came out so well. I had the pleasure of chatting with Elizabeth prior to tell her that I was really looking for images that portrayed Jill’s fun and silly side. She delivered!
I collaborated on this project with my design partner, Patricia, of Fancy Girl Designs.
Next, we started by working on a Pinterest board together to gather inspiration and then from there we created her mood board.
These colors reflect ones she chose for her newly opened Bridal Studio, where brides go to get pampered by Jill & her team. The blush and creams are so beautiful & soft.
We decided to re-do her logo to match her new brand design. We wanted to give it a more romantic feel as the previous one was more modern. Here are the options that we presented her with:
Jill chose the first one with some modifications, here is the final logo that she decided to go with:
We then prepared her brand board which has her colors, typography and graphic elements on it. I love how the gold boarder gives it a nice touch.
Jill wanted her site to feel more feminine, soft and elegant to appeal to her ideal client. I just love how the home page came together.
The header features her logo framed by calligraphic scrollwork. She has a slider right below the menubar, with a welcome message right beside it. Below are links to her important pages.
Her site is mobile responsive (of course) and all of her elements adjust depending on the size of the screen.
I absolutely loved working on this project with Jill! Here is what she had to say about working with me:
When I first met Ginny I was a fully established professional Makeup Artist within my community as a business owner. My website however , bothered me. I felt like it didn’t represent me or my brand. It didn’t show the essence of ability and certainly looking back, not my worth. I met Ginny when she hired me a little over 5 years ago when she became my client. She was getting married and hired me for her wedding as her makeup artist. I fell in love with her immediately and understood the detail in which she was looking for on her most special day. Her attention to detail and what she wanted was laid out for me from the beginning. She was a dream bride for me. Fast forward 5 years ( within that time Ginny had moved to Germany and established her wedding concierge business. ) I couldn’t have been more excited for her venture. It was a perfect fit for her. Turned out , she was a perfect fit for me as well ! As I already knew her attention to the finest of details , I could only benefit from her skills. I started my journey with Ginny and completely trusted her for my rebrand and website. It was so effortless and flawless for the transformation. The time difference did not make for an ounce of concern. I would wake up and find she had done something miraculous while I was asleep and she was hours into her day. I enjoyed every ounce of our time spent working together. It was like she read my mind, only I couldn’t quite put into words what I wanted but Ginny could ! Since my rebrand and website redesign, my business has certainly reaped the benefits of Ginny’s hard work. I can no longer keep up with my bridal inquiries, and finally feel the need to hire an assistant. Ginny is truly a miracle worker and when it’s time for my next update I will indeed have Ginny again. -Jill
If you’re looking to work with someone to help breathe confidence back into your brand and show your clients the heart of why you do what you do, I’d love to chat! We are now booking for September.
Oh and hey, if you like pink donuts and amazing things, drop your email below.