What led you to where you are today? How did you get here? What has happened along the way that has shaped who you are? That’s your story. That’s what makes you stand out. But how do you share that story, and how do you use it to connect to your people? That’s where your brand story and message … [Read more...] about The Power of Sharing Your Story in Your Brand
Brave New You – Ep 07 – Behind-the-Scenes of My Rebrand & Tips for Your Own
https://audioboom.com/posts/7232944-behind-the-scenes-of-my-rebrand-tips-for-your-own In this episode, I'm sharing with you my own recent rebranding journey and what it was like to go through my own process (hint, it wasn't easy). I am also sharing tips for your own rebrand to ensure it's a … [Read more...] about Brave New You – Ep 07 – Behind-the-Scenes of My Rebrand & Tips for Your Own
Making an Impact With Brand Collateral | Impactful Brand Series
Quality brand photography isn't just for your website and social media. Consider using branded imagery across all your online brand collateral to truly make an impact on your audience and clients. Each touchpoint with a client or potential client is a chance to communicate your brand aesthetic and … [Read more...] about Making an Impact With Brand Collateral | Impactful Brand Series
Why Personality-Infused Copy that Converts is Crucial to Your Brand | Impactful Brand Series
If you could only click one of the following sentences, which would you choose? Click here to join the amazing, free workshop that’s happening at 4pm EST today and learn all of my client process secrets! Grab a fresh Moleskine notebook, shut down those 27 Chrome tabs, … [Read more...] about Why Personality-Infused Copy that Converts is Crucial to Your Brand | Impactful Brand Series
How Sharing Your Story Can Help Elevate Your Brand | Impactful Brand Series
When we’re first developing our brand, we tend to focus on the visual aspects first. “Is the color palette just right? Are my pictures perfectly curated? Is this font the perfect fit?” Maybe we even take it to the next level and focus on the words. We invest in our website copy to ensure that … [Read more...] about How Sharing Your Story Can Help Elevate Your Brand | Impactful Brand Series
How Creating a Company Culture can Help Impact Your Brand | Impactful Brand Series
Most small business owners don’t give much thought to company culture - at least in terms of how it can impact their brand. However, when you create an intentional culture, it supports your overall brand strategy. Today, I’m answering three common questions that I hear all the time when it comes … [Read more...] about How Creating a Company Culture can Help Impact Your Brand | Impactful Brand Series
Why You Need a Brand Strategy Before Design | Impactful Brand Series
The design elements that are integrated throughout your logo and visual brand identity should be selected with intention and strategy. They should point back to the heart of your business. Font choices, design elements, and color palettes should never be chosen just because they look pretty, or … [Read more...] about Why You Need a Brand Strategy Before Design | Impactful Brand Series
How to Build an Impactful Brand in 2018 | Impactful Brand Series
Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but … [Read more...] about How to Build an Impactful Brand in 2018 | Impactful Brand Series
