Quality brand photography isn't just for your website and social media. Consider using branded imagery across all your online brand collateral to truly make an impact on your audience and clients. Each touchpoint with a client or potential client is a chance to communicate your brand aesthetic and … [Read more...] about Making an Impact With Brand Collateral | Impactful Brand Series
The design elements that are integrated throughout your logo and visual brand identity should be selected with intention and strategy. They should point back to the heart of your business. Font choices, design elements, and color palettes should never be chosen just because they look pretty, or … [Read more...] about Why You Need a Brand Strategy Before Design | Impactful Brand Series
Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but … [Read more...] about How to Build an Impactful Brand in 2018 | Impactful Brand Series
Admit it, when it comes to the term branding, you are probably thinking it’s all about choosing colors, fonts, and maybe a few photos, right? This is a big mistake so many business owners make. From new businesses, seasoned businesses - heck, even the big guys do it! But what if I told you there … [Read more...] about What’s a Brand Strategist & Why Do I Need One?
Goodbye 2017 and Hello 2018! 2017 was a great year, but it started out with much uncertainty. You see, in order to grow, I had to first be okay with letting go. I had been hanging onto my first business for a while, although it was no longer fulfilling my heart and what I truly wanted to be doing. … [Read more...] about Letting Go & Starting Strong: 2017 Review
It’s the end of December already and it seems as if this year has just flown by! Truthfully, for a few reasons, 2018 has been on my mind for a few months now. The first being is that 2018 is a big year for my family, as we are expecting our second baby the end of next month! In which case, it … [Read more...] about How I’m Goal Planning for my Business in 2018!
Hey everyone! Last month I had the pleasure of being a guest on my dear friend Dana's amazing podcast, The Boss Mom Podcast. Now, if you know me, you know that I love to listen to a great podcast and especially ones all about fabulous business owners. I love hearing the stories people tell about … [Read more...] about Transitioning Through Your Business : Boss Mom Podcast Interview
Hey y'all!! I am so excited to welcome you to my brand new space on the web! Pull up a chair, grab a pink donut and stay awhile. I'd love to share my heart with you. Some of you may already know me, some of you might be brand new to me, so I'll share a little more about me and my why. I'm Ginny! … [Read more...] about Hey Y’all – Ginny Krauss Brand Strategist