Most small business owners don’t give much thought to company culture - at least in terms of how it can impact their brand. However, when you create an intentional culture, it supports your overall brand strategy. Today, I’m answering three common questions that I hear all the time when it comes … [Read more...] about How Creating a Company Culture can Help Impact Your Brand | Impactful Brand Series
The design elements that are integrated throughout your logo and visual brand identity should be selected with intention and strategy. They should point back to the heart of your business. Font choices, design elements, and color palettes should never be chosen just because they look pretty, or … [Read more...] about Why You Need a Brand Strategy Before Design | Impactful Brand Series
Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but … [Read more...] about How to Build an Impactful Brand in 2018 | Impactful Brand Series
Admit it, when it comes to the term branding, you are probably thinking it’s all about choosing colors, fonts, and maybe a few photos, right? This is a big mistake so many business owners make. From new businesses, seasoned businesses - heck, even the big guys do it! But what if I told you there … [Read more...] about What’s a Brand Strategist & Why Do I Need One?
Hey y'all!! I am so excited to welcome you to my brand new space on the web! Pull up a chair, grab a pink donut and stay awhile. I'd love to share my heart with you. Some of you may already know me, some of you might be brand new to me, so I'll share a little more about me and my why. I'm Ginny! … [Read more...] about Hey Y’all – Ginny Krauss Brand Strategist