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NEW ON THE PODCAST – EP 08 – RISING UP WITH HEATHER CRABTREE

Ginny Krauss

Brand + Marketing Strategist for Wedding Industry Creatives

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mastermind

How Joining a Mastermind Can Be a Game-Changer for Your Brand | Impactful Brand Series

March 13, 2018 by ginnykra Leave a Comment

If you're reading this, you may have heard the term "mastermind" around the online world before, but you might not be exactly sure what it means. The term "mastermind" was created by Napoleon Hill in his book Think and Grow Rich. In the book, he defines a mastermind as, "the coordination of … [Read more...] about How Joining a Mastermind Can Be a Game-Changer for Your Brand | Impactful Brand Series

Filed Under: Business Tagged With: Business, Business Advice, Business Growth, Business Strategy, Business Tips, Business Tools, Mastermind

sharing your story

How Sharing Your Story Can Help Elevate Your Brand | Impactful Brand Series

March 6, 2018 by ginnykra 1 Comment

When we’re first developing our brand, we tend to focus on the visual aspects first. “Is the color palette just right? Are my pictures perfectly curated? Is this font the perfect fit?” Maybe we even take it to the next level and focus on the words. We invest in our website copy to ensure that … [Read more...] about How Sharing Your Story Can Help Elevate Your Brand | Impactful Brand Series

Filed Under: Brand Design, Business Tagged With: Brand Design, Business, Business Advice, Business Growth, Marketing

writing a book

How Writing a Book Can Help Elevate Your Brand | Impactful Brand Series

February 13, 2018 by ginnykra Leave a Comment

One of the smartest ways to serve your business and elevate your brand is by writing a book - if you have a strong brand, you know your why, you are clear on your zone of genius, and you've identified your ideal/target client. A book allows you to share that why, demonstrate that zone of genius, and … [Read more...] about How Writing a Book Can Help Elevate Your Brand | Impactful Brand Series

Filed Under: Business Tagged With: Business, Business Advice, Business Growth, Business Strategy, Business Tips, Business Tools

video

How You Can Utilize Video to Impact Your Brand | Impactful Brand Series

February 6, 2018 by ginnykra Leave a Comment

If you’ve been on social media for five minutes, you’ve probably either seen a video or have seen people talking about video. It could be someone sharing a recipe video, their most recent YouTube upload, or a recent Facebook live. While I’m a huge fan of YouTube, there are many other ways to utilize … [Read more...] about How You Can Utilize Video to Impact Your Brand | Impactful Brand Series

Filed Under: Business, Instagram, Social Media Tagged With: Business, Business Advice, Business Growth, Business Strategy, Business Tips, Social Media

Impactful Brand

How to Build an Impactful Brand in 2018 | Impactful Brand Series

January 23, 2018 by ginnykra Leave a Comment

Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but … [Read more...] about How to Build an Impactful Brand in 2018 | Impactful Brand Series

Filed Under: Brand Design, Business Tagged With: Brand Design, Brand Strategist, Branding, Business, Business Advice, Business Growth, Business Strategy, Business Tips, Business Tools

letting go

Letting Go & Starting Strong: 2017 Review

January 3, 2018 by ginnykra Leave a Comment

Goodbye 2017 and Hello 2018! 2017 was a great year, but it started out with much uncertainty. You see, in order to grow, I had to first be okay with letting go. I had been hanging onto my first business for a while, although it was no longer fulfilling my heart and what I truly wanted to be doing. … [Read more...] about Letting Go & Starting Strong: 2017 Review

Filed Under: Business, Life Tagged With: 2018, adventure, Brand Coach, Brand Strategist, Business, Business Growth, new year

goal planning

How I’m Goal Planning for my Business in 2018!

December 28, 2017 by ginnykra Leave a Comment

It’s the end of December already and it seems as if this year has just flown by! Truthfully, for a few reasons, 2018 has been on my mind for a few months now. The first being is that 2018 is a big year for my family, as we are expecting our second baby the end of next month! In which case, it … [Read more...] about How I’m Goal Planning for my Business in 2018!

Filed Under: Business, Personal Growth Tagged With: 2018, Brand Strategist, Business, Business Growth, Business Tips, Personal Growth, Planning

the-savvy-community

How The Savvy Community Changed My Business

June 6, 2017 by ginnykra Leave a Comment

Today, I wanted to take some time and talk a little bit about something I often get asked a lot about. It's this whole Savvy Community that I have been a part of for the last several years. Knowing Heather Crabtree, her heart, and having the opportunity to be part the community she has built, has … [Read more...] about How The Savvy Community Changed My Business

Filed Under: Business, Personal Growth Tagged With: Business Growth, Entrepreneur, Membership Site, Personal Groth, Savvy Business Owner, The Savvy Community

Welcome!

Ginny is a greatness coach + brand strategist, expat wife + mom, lover of life, heart-on-my-sleeve wearer, BFF, and all around keepin’ it real kinda gal. She’s the one you call when you’re ready to go B-I-G-G-E-R with your dreams and your profits but are struggling to stand out to your ideal clients. If your brand feels like a reflection of the places you’ve already been instead of the places you’re going, it’s time for you to step into your greatness.

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LET’S GET SOCIAL

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FOLLOW ME ON INSTAGRAM @GINNYKRAUSS

Instagram post 2197406053122132079_2930216664 You know those jeans from 4 summers ago that just fit like freakin' glove... until they didn't?

Stuff happens. Hips get wider, babies come along, and you're not as young as you once were. But do you try to stuff yourself into those jeans? No. It's awkward. It's uncomfortable. It's not pretty.

You know what you do instead? Go and find a pair that REALLY fit. That feels like you NOW.

Why aren't you doing the same for your brand? Why are you trying to stuff yourself into your 4-years-ago brand, or trying to just make any old brand fit? Girl. 💁🏻‍♀️ Make 2020 the year that you finally find the right fit in your brand. To do that, you need to clear on your message, who it's for, and how to share it in all the ways that count. My Brave New Brand Course is what you need before you invest in a re-brand, in a new website, in a new marketing strategy. In ANYTHING that's founded on that brand that no longer fits. 
Are you ready to find the message that fits like those new jeans you look so good in? Doors to my Brave New Brand course close soon, so get your denim-clad, perfectly shaped booty into the link in my profile to join me!
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Image by @caritophotography
Instagram post 2196938830725077217_2930216664 I’m so excited to announce that the doors to my brand new signature program to help you dig deep, and get completely aligned with your brand message is finally here! This is a course / coaching hybrid and it’s going to serve you right where you are and ensure you get to where you know you can go.
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If you’re looking to step into 2020 - becoming more aligned than ever.
- learn what needs to stay, and more importantly, what needs to go in your biz.
- face honest questions about your brands past, present, and future.
- unlock your brands stories aka superpowers, and learn exactly how to show up and share them.
- map out your brand messaging so you’re actually talking only to the clients who you want to be serving most.
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I created this program to be the thing you refer back to time and time again, whenever pesky things like fear and self-doubt come creeping in. I took myself through this exact process over the last twelve months as I became completely aligned in my brand, my messaging, my offers, and most of all with myself.
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I completely overhauled my business, the way I show up and serve, and above all else, I let go of fear, and found a greater purpose in the way I show up and serve. Because of that, my soul, my business, and my bottom-line have all evolved and people SEE me and connect with me more than ever before.
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These are the same concepts, I’ve used with my 1:1 clients for years, they’re the same concepts that my Greatness Mastermind is seeing results from. .
And in order to ensure that more entrepreneurs than ever show up, I’m talking all the way up, I’m practically giving this away!
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This is not your mama’s average branding course, it’s a place to hold you accountable to showing up exactly how you know the world deserves to see you. The question is, are you ready to rise to the occasion?
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If the answers yes, then tap the link in my bio and get in on this while it’s hot and the bonuses are aplenty.
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But hurry, the bonuses expire on Friday and the doors close on Monday. We kick off in Jan! 🔥💖
Instagram post 2195298315764110906_2930216664 Your brand isn’t broken. 🙅🏻‍♀️
You don’t need a new logo, or a new color palette. 🎨
You need your message. You need YOU. 🚨

Girl, the real growth comes when you step into your brand + your greatness and show up every day to spread your message. Consistency in your message is key — not aesthetics (although those are important, too). But do you know how to step into your brand + show up? Do you know what’s stopping you from seeing that growth, from leveling up like that? It's because you're not clear on your message. You don't know how to match up who you are, what you offer, with how you talk to your audience.

Luckily, I got your back. Join me tomorrow for my free workshop about how to build an audience of truly engaged fans in 2020! Click the link in my profile to join tomorrow Dec 10th.
Instagram post 2194294493994365192_2930216664 Let 2020 be the year that we all stop comparing the number of followers we have to the successes that we’ve become.
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Let 2020 be the year we start connecting more with our followers, and inviting them into our DMs for real conversations.
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Let 2020 be the year that you let go of everything that’s not serving you, and you welcome in everything that will align you with the path you were born for.
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You belong in this space, your people need you. So it’s time you stopped counting and started connecting.
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If you’re ready to rise up into your greatness in 2020, then join me for my free workshop on Tuesday, Dec 10th. I’ll share with you all the ways that being truly visible can be the key to growing an audience of raving & connected fans. Link in bio. 🔥💖
Instagram post 2193173676768288903_2930216664 #ToughLove: Your brand isn’t getting you where you know your business should be going.⁠
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And that’s likely due to the fact that you’re not showing up as yourself — and you don’t know how.⁠
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Are you tired of running a business with a brand that’s not engaged and connected with your people?⁠
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You know, the people who you want to find you, work with you, and pay you money — time and time again?! Where are THOSE people at?⁠
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The people who completely resonate with your WHY, and know you and what you offer are the absolute right fit for them? No matter the cost. ⁠
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Clients like that only come when you create a CONNECTION, and if your brand is lacking a connection, then no new branding or marketing strategy is gonna help you.⁠
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That’s why I am here to help you make sure you have that connection — and that you know how to CULTIVATE that lovin’ feeling — with my upcoming workshop.⁠
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The "How to Build an Engaged Audience of Fans in 2020" workshop gives you the space and resources you need to:⁠
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📢 Get clear on your message⁠
😍 Attract an engaged audience of REAL fans⁠
🌿 Find out where you’re GROWING⁠
🧭 Steer your ship in the right direction for 2020⁠
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This isn’t a traditional “branding” workshop. You’ll need to bring a pen and paper and your focused attention because we’ll be getting all up in your brand — but not the aesthetics.⁠
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We're gonna talk all about where you and your brand have been, where you are now, and where you’re going. And most importantly: WHO you're talking to.⁠
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Let’s plan for an engaged audience with real fans in 2020, y’all. You in? Follow the link in my bio to register. The workshop is Dec. 10th.⁠
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#entrepreneurship #womenonthefence #successcoach #greatnesscoach #connectedsoul #abeautifulmess #theeverygirl #motherhood #everywoman #brandstrategist #businesscoach #bravenewyou #courageous #girlwashyourface #theeverygirl #flashesoffelight #savvybusinessowner #expatwomen #goalsetting #manifestyourdreams #fearless #brandmessage #freeworkshop #hautestock #align
Instagram post 2192488192070976767_2930216664 Yes. I’m saying it. I know it’s not pretty. No one wants to hear this. But y’all, I have to keep it real. Here’s the thing, whenever we start a new year, people start throwing money at a rebrand, trying to fix something in their business. Maybe you are ready to refresh and level up, and I am here for that. But where I don’t want you to misstep, is figuring out what your audience actually needs and wants from you first. Getting to the root of what makes them fully connect with you, so much so that they rave about you to anyone who will listen. So that, that’s what I mean when I say don’t put lipstick on a pig. Don’t try and cover up your non-attention-grabbing-impact-making Brand with prettier fonts & logos. Instead, get to the root of what it’s missing.
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And if you need help with where to start, join me next week for my free workshop all about How to Build an Audience of Raving Fans in 2020 - finally stop questioning your brand, get aligned, and get visible. Tap the link in my profile to snag your spot.
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