When we’re first developing our brand, we tend to focus on the visual aspects first. “Is the color palette just right? Are my pictures perfectly curated? Is this font the perfect fit?” Maybe we even take it to the next level and focus on the words. We invest in our website copy to ensure that … [Read more...] about How Sharing Your Story Can Help Elevate Your Brand | Impactful Brand Series
How Writing a Book Can Help Elevate Your Brand | Impactful Brand Series
One of the smartest ways to serve your business and elevate your brand is by writing a book - if you have a strong brand, you know your why, you are clear on your zone of genius, and you've identified your ideal/target client. A book allows you to share that why, demonstrate that zone of genius, and … [Read more...] about How Writing a Book Can Help Elevate Your Brand | Impactful Brand Series
How You Can Utilize Video to Impact Your Brand | Impactful Brand Series
If you’ve been on social media for five minutes, you’ve probably either seen a video or have seen people talking about video. It could be someone sharing a recipe video, their most recent YouTube upload, or a recent Facebook live. While I’m a huge fan of YouTube, there are many other ways to utilize … [Read more...] about How You Can Utilize Video to Impact Your Brand | Impactful Brand Series
How to Build an Impactful Brand in 2018 | Impactful Brand Series
Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but … [Read more...] about How to Build an Impactful Brand in 2018 | Impactful Brand Series
Letting Go & Starting Strong: 2017 Review
Goodbye 2017 and Hello 2018! 2017 was a great year, but it started out with much uncertainty. You see, in order to grow, I had to first be okay with letting go. I had been hanging onto my first business for a while, although it was no longer fulfilling my heart and what I truly wanted to be doing. … [Read more...] about Letting Go & Starting Strong: 2017 Review
How I’m Goal Planning for my Business in 2018!
It’s the end of December already and it seems as if this year has just flown by! Truthfully, for a few reasons, 2018 has been on my mind for a few months now. The first being is that 2018 is a big year for my family, as we are expecting our second baby the end of next month! In which case, it … [Read more...] about How I’m Goal Planning for my Business in 2018!
How The Savvy Community Changed My Business
Today, I wanted to take some time and talk a little bit about something I often get asked a lot about. It's this whole Savvy Community that I have been a part of for the last several years. Knowing Heather Crabtree, her heart, and having the opportunity to be part the community she has built, has … [Read more...] about How The Savvy Community Changed My Business