Most small business owners don’t give much thought to company culture - at least in terms of how it can impact their brand. However, when you create an intentional culture, it supports your overall brand strategy. Today, I’m answering three common questions that I hear all the time when it comes … [Read more...] about How Creating a Company Culture can Help Impact Your Brand | Impactful Brand Series
I’m sure you’ve been told before that your brand is so much more than just a logo or creative color scheme. In addition to communicating to potential clients what your company is all about - including your mission, values, style, creativity, and more - your brand also conveys your value. Since … [Read more...] about What Does Your Pricing Strategy Have to do With Your Brand? | Impactful Brand Series
One of the smartest ways to serve your business and elevate your brand is by writing a book - if you have a strong brand, you know your why, you are clear on your zone of genius, and you've identified your ideal/target client. A book allows you to share that why, demonstrate that zone of genius, and … [Read more...] about How Writing a Book Can Help Elevate Your Brand | Impactful Brand Series
If you’ve been on social media for five minutes, you’ve probably either seen a video or have seen people talking about video. It could be someone sharing a recipe video, their most recent YouTube upload, or a recent Facebook live. While I’m a huge fan of YouTube, there are many other ways to utilize … [Read more...] about How You Can Utilize Video to Impact Your Brand | Impactful Brand Series
Before I dive into today’s topic, I want to introduce you to what the Impactful Brand Series is and what you can expect over the next ten weeks. As a Brand Strategist, I see so many of the same cookie cutter brands time and time again. Pretty colors, cute fonts, words on an Instagram feed - but … [Read more...] about How to Build an Impactful Brand in 2018 | Impactful Brand Series
It’s the end of December already and it seems as if this year has just flown by! Truthfully, for a few reasons, 2018 has been on my mind for a few months now. The first being is that 2018 is a big year for my family, as we are expecting our second baby the end of next month! In which case, it … [Read more...] about How I’m Goal Planning for my Business in 2018!
Happy New Year, Y'all!! I am so excited to be back on the blog, sharing with you all kinds of goodness to inspire your big business goals for 2017! I revamped my Show Me Your Brave series to get even more in depth with fabulous Entrepreneurs in an effort to share with you the raw behind the scenes … [Read more...] about Show Me Your Brave with Kristin Kaplan
Being all the things to all the people can get very overwhelming. From being someone's wife, someone's mom, someone's friend, it can easily become overwhelming. As much as we all want to give everything, we can't. We are only human, and allowing ourselves the grace we deserve to figure out ways to … [Read more...] about 7 Tips that Helped Me Find Balance in Life, Family & Business