Have you heard me talk about visibility before? Do you know what I mean when I say “visibility”? Essentially, visibility is showing up. Letting your ideal clients, customers, and audience know who you are and what you do. And that doesn’t necessarily have to mean that they see your face. You don’t have to do IG Stories every day, or even dance and sing on IG Reels (although, it’s fun).
I know that visibility can feel intimidating for a lot of you. So here’s the thing that might encourage you to do it: What you do today impacts your profits tomorrow.
Why you need to focus on visibility
Have you set goals around how you show up, when you show up, and where you show up? No? This is something I highly recommend starting with, especially if you’re feeling shy or like you “don’t have anything to say.”
I also highly recommend setting some visibility goals (more on what these look like in a bit) if your business has been based solely off word of mouth referrals up to this point. If that happens to be your situation, that is awesome, but I would encourage you to think about how you can diversify your leads because, right now, your business is dependent on others. You aren’t in control of how many people are actually seeing you or your brand.
I want to empower you to be in charge of your own visibility because you’ll have endless options for how you can serve your audience, get to know them more, and create things that you didn’t even know they needed…. And that all influences how much money you make.
The connection between reach and revenue
Why do you need to get out there and make sure you’re being seen by more people? Because the math actually depends on it!
For example, if you want to sell 5 units of your service, then you’ll need to get in front of at least 100 new faces, and the quickest way to do that is by showing up somewhere new. Perhaps you’re in a Facebook group that allows self-promotion on a certain day of the week; that is an example of visibility. Being on a podcast and sharing a free or paid resource of yours is another example. You could be part of an online summit where your free download connects to both your speaking topic and the offers you sell in your business. It all flows together!
The question is, are you just winging your visibility and hoping that “showing up” will do the trick? Or are you being intentional about it, and creating a visibility plan? (Hint: I want you to create a plan!)
How to create a visibility plan
The key to a strong visibility plan? Build it up over time. People usually need to learn about you and consume your content for a bit before they invest in you (especially if you have higher ticket offers). There is a lot of noise and a lot of people to choose from, so ensuring that you stand out in your niche is also highly important.
How do you do this? Well, let’s dig into the math.
If you want to grow your audience by 1,000 email subscribers in a year, and you break that down into quarters, you’ll want to have a goal to grow it by 250 people per quarter. That further breaks down to about 83 people per month.
Side note: I focus on email marketing because that has the highest potential for conversion. It’s like a love letter right to your audience’s inbox, and it can nurture a relationship that helps them buy from you down the road.
So, what can you do to actively get in front of around 100 people each month in order to get about 85 of them to commit to being on your email list?
Here are some ideas:
- Commit to regular weekly Facebook or Instagram Lives where you also promote a free resource that can convert ideal clients to your email list.
- Re-purpose those videos into social content and blog posts.
- Create Pins and share those blog posts over on Pinterest.
- Boost your free resource with a Facebook ad for as little as $5 or $10 per day.
- Pitch yourself as a guest on a podcast that serves your ideal clients.
The number one thing that will help you grow your visibility and get you closer to your goals is consistency. Showing up one month and then hiding the next is not really going to help you be seen as the expert in your field. Instead, try focusing on one outlet that you can use to show up and repurpose that content over and over in multiple places.
Take it one step at a time
Like any good plan, you can’t overhaul your whole life in a single day. You need to make consistent and steady progress toward your goals. Creating a consistent visibility plan that you can actually stick with long-term is the key here; don’t dive in headfirst and say you are going to revamp your blog, start a podcast, a YouTube channel, and do Facebook Lives every single day all at the same time.
In my experience, that leads to not showing up and therefore not hitting your goals. You want to make an impact, right? So choose one outlet, one goal, one day at a time. When you choose to show up each day consistently and truly make it a priority, your growth and success are inevitable!
Wondering how to start your visibility plan? I got you!
If you are struggling to find some ideas that can help you increase your visibility, then grab my free 52 Ways to Build Your Brand Visibility checklist and start putting your plan into action.
Once you download it, DM me over on IG @ginnykrauss and let me know which action you’re taking — I want to cheer you on!
For more insights on how to feel more rooted in yourself, your business, and your brand, make sure you’re subscribing to the Brave New You podcast!